Indian Industrial Design
Like an anthropologist's field notebook documenting objects found and bought, '100% India' is a massive collection of colour images of Indian ephemera and design - tissues, detergents, cigarette packets, rickshaws, stamps,movie posters, and more. Targeting the design audience it includes an introduction on the history of industry in modern India and short captions.
Bold, colourful graphic layout mirrors the aesthetic of the objects themselves.
