Dimensions
179 x 227 x 13mm
Susan Weinschenk's book, 100 MORE Things Every Designer Needs To Know About People, is ideal for design and marketing students.
It applies the latest research in psychology, neuroscience, brain research, and social psychology, to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. This is not just another "design guidelines" book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.
