Dimensions
128 x 178 x 10mm
A streamlined best-of version with statements from the most successful businesses and recognisable brands in America.
A clear statement of intent and purpose should provide a blue-print for a company's future success. In '101 Mission Statements from Top Companies', top businesses share the mission that have inspired greatness, from Fortune 500s like Microsoft to thriving indie entrepreneurs like Ben & Jerry's. Start-ups, non-profits, and corporations alike can learn as much from these examples as they can from Abraham's detailed advice on how to craft a statement to suit the needs of an organisation.
A compact instruction manual for creating a mission statement, this is the only book to show actual examples of mission statements from the world's most successful companies. This timely new edition will help entrepreneurs, business owners, non-profits, and executives who need to create or jazz up a statement of their own.
