From film sound technician to small business owner, Geoff Grist built his Sydney-based audio equipment supply business from start up. As a technician, Geoff had little business education but understood what his customers wanted and he was passionate about delivering excellence. After gaining his marketing diploma and winning the 1997 Telstra NSW Government's Best Small Business Award, he has written the story of his business from start up to sale.
The book details all the little things that Geoff and his team got right and the things they did wrong. It is written in a conversational way and is divided up into eleven success factors so you can read the section which interests you most, first. Additionally, Geoff details his "Seven Keys To Customer Care" showing you how your customers find their preferred suppliers so you can position your business to reach them. It is essential reading for all small business operators.
