Dimensions
152 x 229 x 31mm
This book is about what John Hendricks learned in his thirty-plus years of creating one of the largest television networks in the world: how he launched the Discovery Channel, how it nearly failed, and what he had to overcome in the early years compared to the challenges (and they are very real) that exist today.
He discusses the development of wildly popular shows such as "Mythbusters," "The Crocodile Hunter," and "Planet Earth." And talks about controversial decisions.
But there is also a larger theme at play, and one sure to resonate with business readers as much as those interested in television history. Hendricks explains how curiosity has played a vital role on every step of this journey. Curiosity is what guided him through the early days of Discovery and what continues to guide him today.
