Achieving Fair Value: How Companies Can Better Manage Their Relationships With Investors

The effectiveness with which a public company manages its relationship with investors and the City is critical to its success. Despite this, little thought has been given to how well it is currently done or to establishing best practice in this area. 'Achieving Fair Value' fills that gap, delivering a robust methodology for companies to improve their interactions with institutional investors.

Mark Scott articulates a systematic process for identifying, understanding and influencing the fund managers that set the market price of a company, and calls for sea change in how a corporate centre manages such processes - including the targets it ultimately sets for total shareholder returns. No senior manager of a quoted company or advisor to such businesses can afford not to take on board his philosophy.