Dimensions
190 x 233 x 17mm
- Web metrics allows anyone who is invested in the success of a company to analyze the effectiveness of Web site usage and campaign efforts in order to make decisions, set goals, and define strategies
- Written by a duo of Web metrics experts, this book provides a clear road map that shows readers how to tie Web metrics analysis into global goals and best practices
- Provides a framework for using Web analytics data to help make strategic business decisions and set companywide goals
- Discusses changing marketing landscape and explores the delicate balance between Web data and design
- Explains how to create a culture of analysis and addresses common stumbling blocks, such as data accuracy concerns, data overload, undefined metrics and goals, and prioritization issues
