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Advertising and the Mind of the Consumer

Advertising and the Mind of the Consumer by Max Sutherland & Alice K. Sylvester


Authors
Max Sutherland &
Alice K. Sylvester
ISBN
9781741755992
Published
Binding
Paperback
Pages
384
Dimensions
152 x 230mm

Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised international edition.;;
39.99


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