Beginner Level Users.
Written by the inventor and marketer of the Pet Rock, this friendly guide dispenses big time advertising secrets for small and mid-size business owners who want to purchase one advertising reference. It provides a comprehensive look at how advertising works and how best to use it.
The book includes:
- Information on electronic, print, radio/TV advertising, as well as outdoor formats such as billboards;
- How to strategise an advertising plan and budget for it;
- A realistic view of Internet advertising;
- How to strategise and buy time on radio and television; and
- Resources such as a glossary, where readers can pick up 'ad-speak' and talk to agencies like professionals.
