The Desktop Publisher's Guide to Designing Ads that Work.
This book synthesizes years of marketing and design experience into a formula for advertising success. Using time-tested advertising techniques and scores of illustrations, the authors offer valuable advice on how to:
- Increase the power and performance of ads
- Arouse curiosity, emotion and interest
- Create layouts that command attention
- Make headlines and logos that hit the mark
- Provoke, evoke, endear or entice through judicious use of colour
Put your knowledge to work by creating effective, attractive ads, flyers, exhibits, sales materials, and more.
