Nawal Taneja's perspective on the current global air travel situation is explored in this book. The author reveals the parlous state of the industry and suggests appropriate responses to what is in reality a deep crisis. The aims of this book are: to address both the multi-faceted challenge - that the industry has never made any sustainable profits, and some possible opportunities for its different constituents (management, labours, and governments) to enable airlines to break out of the almost zero profit-margin game. It provides insights into: the complexities of the airline business, the actual and perceived obstacles to achieving reasonable profit margin, past and present (successful and unsuccessful) strategies, plausible future prospects for global passenger growth and alternative airline business models - particularly the type of models that have led to enduring success for a few.
