Approach and coverage: This book continues to be the only student introductory text on Airport marketing, reflecting commonly taught content and current issues in the airport industry. It is considered to be an 'indispensable' student resource, offering excellent coverage of core principles, marketing research and planning. The book integrates global case studies to show theory in practice. Written by respected and well known author team * Accessible writing style that is appropriate and at the right level for UG students approaching the subject for the first time. * Book is logical, progressive and easy to follow from evolution of airport marketing to CRM.
