All-American Ads of the 30s

All-American Ads of the 30s by Jim Heimann


ISBN
9783836588669
Published
Binding
Hardcover
Pages
640
Dimensions
196 x 255mm

Step (or jitterbug) into the dazzling world of 1930s American advertising, where bold promises, slick design, and more than a touch of wishful thinking kept the country dreaming through the Great Depression. While wallets tightened, creativity soared-glossy magazine pages teemed with cheerful, colorful ads selling everything from beauty creams to Hawaiian vacations, all wrapped in an air of optimism that defied the hard times.

At the dawn of the decade, the sleek, modernist aesthetics of European avant-garde design shook up the industry, introducing stylized, symbolic, and even abstract ads that emphasized visuals over words. But as reality set in, admen pivoted to a more hard-sell approach, favoring bold headlines, big promises, and down-to-earth pitches that resonated with a nation struggling to get by. Irony and subtlety had no place when people needed practical solutions-and so began the golden age of persuasive, no-nonsense marketing.

This treasure trove reveals the relentless optimism of 1930s campaigns that painted pictures of affluent, carefree American life, where a better future was just one purchase away and Lucky Strikes helped Hollywood stars find their focus on set. Whether it was for a Shaeffer pen, a Buick sedan, or the Frigidaire '35, these endorsements reassured hard-working folk that prosperity was just around the corner.

A vivid time capsule of Depression-era consumerism, with more than 800 vintage ads, it reveals how Madison Avenue didn't just sell products-it sold hope, glamor, and the great American dream.
Father's Day Catalogue 2025 x Book Frenxy
67.99
RRP: $79.99
15% off RRP



Instore Price: $79.99
All-American Ads of the 30s is scheduled to be released in 3 months 11 days.

Other Titles by Jim Heimann

Surfing
119.00
29.99
75% Off
California Crazy
90.00
76.50
15% Off

You might also like

WipEout Futurism
90.00
76.50
15% Off
Graphic Design School
43.99
37.39
15% Off
Defining Style
100.00
85.00
15% Off
Graphic Design For Dummies
49.95
39.95
20% Off
Cartier
80.00
68.00
15% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.