Inside the Revolutionary Business Model that Changed the World.
The story of the most successful internet venture ever - and the ramifications for businesses everywhere . . .
Amazon.com's story begins with its emergence as a powerhouse online seller of books. In a short time it shook the "bricks and mortar" bookstores to their foundations, changed the way publishers do business, and set the standard for electronic commerce. The story continues as Amazon pushes into new areas of commerce, including music, videos, and auctions. Through partnerships it will be offering even more, including groceries, pet supplies, even art and antiques!
The company - its stock, business practices, and vision of the future - is one of the most closely watched in the world. And its founder, Jeff Bezos, is celebrated as the prototype of the new internet entrepreneur - a young, smart, and fabulously wealthy visionary.
This is the first book to detail one of the most talked-about business stories of the 1990s. It tells how this company rocked the world, why there appears to be no end in sight as Amazon.com expands, what the future will bring, and what it means for conventional businesses, e-commerce, and ultimately, the consumer.
