…. Yes, it’s THAT Jesse James.
The one who publicly broke Sandra Bullock’s heart, days after she thanked him in her Oscars speech.
The one who was caught in compromising photos dressed as a Nazi soldier.
The one who built a small Long Beach chop shop into a multimillion dollar motorcycle and clothing ‘lifestyle brand’, West Coast Choppers.
Now Jesse James is telling his own story in American Outlaw. Although you might think his break up with Sandra Bullock was sordid (it was) there is a lot more to his story than that, and lots of folks (blokes in particular) who will be interested in the motorcycles, the rock stars and err…glamorous ladies, who form the cast of characters in James’ everyday life.
Don’t forget that Jesse James’ TV shows Motorcycle Mania and Monster Garage (in which he customises some of the most expensive Choppers ever seen) is played on high rotation on the Discovery Channel in Australia every week.
The colourful cast of characters that appear in James’ bio includes Kid Rock, Shaquille O’Neill, James’ new fiancées Kat Von D (of the hugely successful reality TV show LA Ink), Keanu Reeves, Tyson Beckford and of course, Sandra Bullock. You can be pretty sure Jesse James has some wild stories to tell.
This will sell to anyone with a passing interest in motorbikes, tattoos or the wild LA lifestyle (and let’s face it, there are plenty of those. You’d be hard pressed to walk through a suburban shopping mall without seeing a guy with a West Coast Choppers sweater or cap on).
And we know these ‘boys will be boys’ books sell – The Bro Code anyone?
This is not even to mention all of the gossip-mag reading chicks who will buy this to hear James’ side of the Sandra Bullock breakup – there are many angles to this celebrity bio.
