An MBA In A Book

An MBA In A Book by Various


Authors
Various
ISBN
9781838574482
Published
Released
01 / 12 / 2024
Binding
Paperback
Pages
256

This highly-visual, full-colour guide covers everything taught on an MBA course, perfect for MBA students, business managers or aspiring entrepreneurs.

Filled with flow diagrams, timelines, case studies and infographics, this accessible book presents information in an easy-to-digest way. It covers the curriculum taught in all the top business schools around the world, including economics, strategy and marketing, with real-life case studies to show the theory in practice.

Chapters include:
• Micro & Macroeconomics: supply and demand, GDP, monetary policy...
• Data Analysis & Statistics: data collection, probability distributions, P-values...
• Marketing & Setting Prices: brand development, pricing, digital marketing...
• Strategy: strategic analysis, international strategy, the value chain...

This is the perfect guide to help you achieve a successful career in business management.
19.99
RRP: $39.99
50% off RRP



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