A Step-By-Step Guide to Starting Smart, Building the Business, and Securing Your Company's Future.
Fourth Edition.
A business plan is essential for start-up companies and established businesses that need to attract investors. This is a succinct and easy-to-understand book that clarifies and thoroughly explores every aspect of business planning. It shows entrepreneurs the elements lenders and investors want to see in a plan and explains the importance of considering best and worst-case scenarios, effectively functioning as a personal business consultant to the new and experienced business leader.
