Dimensions
226 x 156 x 16mm
The only definitive guide to marketing Apps on Google's Android Market: an indispensable resource for every Android developer!
* As thousands of Apps flood into Google's Android Market, developers need an edge: this book gives it to them!
* Shows how to cut through the clutter and get noticed by reviewers, bloggers, social media influencers, and customers.
* Helps Android developers implement proven marketing principles throughout the entire product lifecycle, from planning through delivery, and far beyond.
The Android app gold rush is on! Thousands of developers are looking to cash in on selling their Android apps on Google's Android Market. But, with thousands of Apps now available, it's increasingly vital for developers to gain exposure - and that means marketing. Most independent App developers don't have a marketing background. They need help and guidance - and this book gives it to them. Author Jeffrey Hughes specializes in helping mobile developers plan, launch, and market their software effectively. In this practical tutorial, he shares everything he's learned: solid marketing principles and specific best practices for effective, high-value Android App marketing. Hughes walks through outlining a solid marketing plan that can drive development efforts; creating competitive Apps; identifying the right message; and delivering that message to the most responsive audience. Readers will learn how to:
* Get reviewers to consider their Apps.
* Write effective press releases for their Apps, and time publicity for maximum effectiveness.
* Blog about their Apps, and get the attention of influential bloggers.
* Use Facebook, Twitter, and other social media to generate electronic word of mouth.
* Set the right price for their Apps.
* Use promotions and cross marketing techniques.
* Build an audience that will buy forthcoming products as well.
