Applied Strategic Marketing by Karel Jan Alsem


ISBN
9781138332089
Published
Binding
Paperback
Pages
424
Dimensions
174 x 246mm

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.

With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process.
91.99



Enter your Postcode or Suburb to view availability and delivery times.

You might also like

Fanatical Prospecting
47.95
47.95
_% Off
Way of the Wolf
32.99
32.99
_% Off
The 1Page Marketing Plan
36.99
36.99
_% Off
Ogilvy On Advertising
32.99
32.99
_% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.