Dimensions
152 x 229 x 31mm
Amy Whitaker-an accomplished artist, academic, MFA, and MBA known for teaching business principles to artists-turns her attention to teaching businesspeople how to think more like artists in this must-read guide to creativity in the workplace. Business readers are accustomed to managing projects with clear parameters and tangible objectives, but they are less adept when faced with a blank canvas-the place where true innovation is discovered. In Art Thinking, Amy Whitaker, in possession of both an MBA and an MFA, shows businesspeople how to think more like artists to discover new ways of doing business and develop greater insights about their career goals. When you make the space for art thinking you free yourself to ask questions like "Wouldn't it be cool if?" and actually follow it up with a plan yielding tangible results. Entrepreneur-in-Residence at the New Museum Incubator, Amy Whitaker offers practical principles, inspiration, and a healthy dose of pragmatism to help readers address the difficulties of being creative in supposedly non-creative environments.
