As If By Design by Edward A. Wasserman


ISBN
9781108745109
Published
Binding
Paperback
Pages
332
Dimensions
151 x 229 x 19mm

The eureka moment is a myth. It is an altogether naive and fanciful account of human progress. Innovations emerge from a much less mysterious combination of historical, circumstantial, and accidental influences. This book explores the origin and evolution of several important behavioral innovations including the high five, the Heimlich maneuver, the butterfly stroke, the moonwalk, and the Iowa caucus. Such creations' striking suitability to the situation and the moment appear ingeniously designed with foresight. However, more often than not, they actually arise 'as if by design.' Based on investigations into the histories of a wide range of innovations, Edward A. Wasserman reveals the nature of behavioral creativity. What surfaces is a fascinating web of causation involving three main factors: context, consequence, and coincidence. Focusing on the process rather than the product of innovation elevates behavior to the very center of the creative human endeavor.
Father's Day Catalogue 2025 x Book Frenxy
50.99
RRP: $59.99
15% off RRP


This product is unable to be ordered online. Please check in-store availability.
Instore Price: $59.99
Enter your Postcode or Suburb to view availability and delivery times.

You might also like

The Anxious Generation
24.99
21.24
15% Off
Thinking Fast And Slow
26.99
22.94
15% Off
Dopamine Nation
22.99
19.54
15% Off
Open When
36.99
31.44
15% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.