Dimensions
174 x 244 x 16mm
Innovation can happen in numerous ways. The art to innovate is to find your own style that holds the balance between creativity and discipline Innovating can be learned: this book gives an overview of successful innovation strategies with a lot of case studies: Arteconomy, Janssens Pharmaceutica, Green Pan, Studio 100 The different levels of innovation are discussed: the team and the people, projects, business units, enterprises and ecosystems A must-read for modern companies that want to move forward AUTHOR: Philippe Silberzahn is Assistant Professor of Innovation Management at the Vlerick Business School. He is also a researcher at the Ecole Polytechnique in France and has over 20 years of experience as a consultant, CEO and entrepreneur. Walter Van Dyck is Associate Professor of Innovation Management at the Vlerick Business School. He has over 25 years of experience as a consultant, researcher and strategical technology and innovation manager in multinationals.
