Dimensions
178 x 254 x 11mm
This book is primarily a practical, concise introduction to behavioural finance. Behavioural finance is revolutionizing investment because it places real human beings at the centre of the market and shows how human sentiment and emotion is what really drives securities markets. Dealing with all the main concepts of behavioural finance so that the investor or trader can get exposure to the whole arsenal of concepts to select from in forging his or her investment approach, while also based on recent research findings, the book tries to focus on the key concepts and avoids many of the arcane details which often puts off investors approaching the subject for the first time.
