Change projects only realise about a fraction of the total benefit potential – so we often realise all the costs but only a fraction of the benefits.
The solution: A new way of viewing, designing and leading change projects
Behaviour Driven Benefit Realization is a new approach to organizational change and value creation. It presents a new way of looking at change projects where benefits determine the design of the project and becomes the projects guiding star for the duration of the project lifetime.
The project is then all about helping our colleagues change behaviour. The IT systems, products and processes can still be important tools, but they are only enablers for the change, that will give us the benefits we are chasing.
If we want to succeed and realize the full benefit potential from our change projects, we need to link benefit realisation and change together and apply the same type of structural approach to benefit realization and organizational change as we currently apply to the producing deliverables.
The book’s approach to organisational change is largely inspired by behavioural design. A key principle from behavioural design is to make change easy. Thus, the book builds on current project and portfolio practices and shows how to work with benefit realisation and change using cases, examples, playbooks and facilitation posters to make it easy to get started.
