All organisations are on a trajectory to a future: their default future. This is where they will end up if they take no action other than that currently planned. Leaders are accountable for confronting this default future and taking the actions needed to set a trajectory to an improved future. Sounds easy, but the challenge lies in understanding the forces both internal and external that determine the current trajectory. Only then can strategic opportunities be explored, a trajectory of strategic intent defined and the conditions for turning strategic intent into operational reality put in place. This book won t tell you what your strategy should be, nor does it present a multi-step approach to developing strategy. What it will do is help you understand why developing and executing strategy remains such a challenge. It will also help readers understand the role they need to play at a personal level if they are passionate about leading their organisation beyond its default future. AUTHORS: David Trafford and Peter Boggis are experienced management consultants and founders of Formicio, a leading strategy consultancy. SELLING POINTS: . How to increase your company's chances of success in the future . A highly original and significant perspective on why some companies are more successful than most . The approach is based on the authors'deep work with some of the world's leading companies . A contrarian approach that goes against the grain of much of today's current management thinking . An important management book for all business executives, especially in today's intensely competitive and changing business environment
