How to connect with and inspire employees throughout an organization
This book provides a specific communication strategy that anyone can use to improve their leadership skills–even those who aren't "natural" communicators. The authors' research shows that all managers can improve their performance by using the principles outlined in this book. Matha and Boehm explore why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results. They also show how internal communications professionals can improve an organization's communication to the outside world.
Bob Matha (Chicago, IL) has 30 years of experience in business communications as a consultant and executive. Macy Boehm (Chicago, IL) has spent 15 years in business communications. Matha and Boehm are both principals at Ogilvy Public Relations Worldwide. Matha and Boehm head Ogilvy PR Inside, a specialty unit of Ogilvy Public Relations focused on internal communications, leadership alignment, change management, and strategy execution.
