When a hotel is located within a city, there is limited space for advertising design and attracting business. It is difficult to make the hotel stand out from the fierce competition. The way it can be done is found in this book, which includes 49 luxury hotels from over 20 countries. Those representated are inspiring hotels, newly opened members from hotel groups, such as Accor, Marriott, Inter Continental, Shangri-La, Mandarin Oriental, Kempinski, Jumeirah. To illustrate designs within limited spaces and trends within the hospitality industry, this book is divided into four categories: Making use of the Local Culture and Traditions Combining Unique Themes with Avant-garde Creativity When Minimalism Meets Art Aesthetics Application of Energy-saving Technologies and Eco-friendly Materials These topics represent design trends found in diversified business hotels, employing full colour photographs which will inspire endless designing possibilities. Colour photographs throughout
