Brand Atlas - Branding Intelligence Made Visible

Brand Atlas - Branding Intelligence Made Visible by A Wheeler


Authors
A Wheeler
ISBN
9780470433423
Published
Binding
Hardcover
Dimensions
162 x 232 x 14mm

"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset.
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