Dimensions
139 x 217 x 14mm
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin
have in common? Yes, they are all global giants, but what
they are less recognized for are all those branded products
they've launched that have bombed - spectacularly and at
great cost. Brand Failures takes a riveting look at how such
disasters occur. In this new updated edition of the classic
Matt Haig's best-selling book, we're given the inside story
of 100 major brand blunders that make for jaw-dropping
reading. He describes the brands that have set sail with the
help of multimillion dollar advertising campaigns only to
sink without a trace. From acknowledged brand mistakes made
by successful blue-chip companies to some lesser know but
hilarious bomb-shells, he reveals what went wrong in every
case and provides a valuable checklist of lessons learnt. A
tour of Matt Haig's fascinating hall of failure will alert
you to potential dangers and show you how to ensure a long,
healthy life for your brand.
