In this follow-up to their recently published and highly successful book, Brand from the Inside, Libby Sartain and Mark Schumann take a close look at how businesses around the world can put their employer brands to work to successfully confront specific (and serious) talent challenges: from recruitment and retention, to reward and motivate employees, to apply the precision of market segmentation to the broad challenges of finding and keeping talent. This book will address how the strategic use of an employer brand – as built from the direction in Brand from the Inside – can be the most effective way to address key talent challenges by bringing the branding insight of marketers to the challenges of talent. The book will define the current talent problem that businesses around the world face and outlines 8 essential ways how business can use their employer brand to help them win in the war for talent.
