Brand New Future: How Brands Can Save the World

Brand New Future: How Brands Can Save the World by BOB SHEARD


Authors
BOB SHEARD
ISBN
9781917391283
Published
Binding
Paperback
Dimensions
138 x 216mm

Today's consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices. This book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing and people are seeking brands that have a higher purpose and that are actively working to make a difference in society. AUTHOR: Bob Sheard is the founder of FreshBritain, which for the past 20 years has designed over 200 global brands.
EOFY 2025 Book Frenzy
28.04
RRP: $32.99
15% off RRP



Instore Price: $32.99
Brand New Future: How Brands Can Save the World is scheduled to be released in 2 months 24 days.

You might also like


RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.