Dimensions
139 x 216 x 14mm
The updated new edition of the global classic on personal branding: know yourself, market yourself, and win!
- Includes up-to-the-minute coverage of personal brand building through social media, with new exercises, case studies, examples, and more
- Walk step-by-step through identifying the talents, values, and purposes that differentiate you, so you can build a personal brand that's both irresistible and unforgettable.
- Attract customers who want to get what YOU deliver from someone like YOU.
Already one of the world's classic guides to personal branding, Brand You is now extensively updated to reflect the latest social media tools, platforms, and techniques. Packed with up-to-the-minute techniques, exercises, and case studies, it will walk you through every step of discovering your unique talents, values, and purpose -- so you can build an irresistible personal brand, both online and off. Whether you want to brand yourself as an entrepreneur, self employed freelancer, corporate employee, or all of the above, this book will help you:
- Identify what makes you uniquely valuable to those who might want to work with you.
- Align what you say and do with the brand you're building for yourself.
- Develop a more powerful network and become more visible in all your potential markets.
- Systematically build your brand online using Facebook, Twitter, LinkedIn, blogs, and other social tools.
- Make sure your employers, clients, and customers always remember you, and look for you when they need you
In a world where nobody has a job for life, and everyone needs to build more flexible, dynamic networks, the personal branding techniques in Brand You have become utterly indispensable.
