Dimensions
138 x 216 x 16mm
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind.
Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help
instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit
and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services,
Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and
leave the competition standing.
