Dimensions
129 x 198 x 31mm
No British tycoon is more popular‚ few claim to be richer and none has masterminded a more recognisable brand than Richard Branson. What is behind the success of the buccaneering balloonist‚ the tabloids' favourite celebrity nude‚ the 'grinning jumper' and the scourge of corporate goliaths?
The new content covers the following:
- Reveals the truth behind the global Branson empire‚ and the ruthless means by which it was established and has been maintained.
- Exposes the gulf between Branson's public image as a new breed of daredevil‚ eco-friendly entrepreneur and the less admirable reality.
- Includes the full behind-the-scenes story of Virgin Blue‚ Branson's troubled no-frills Australian domestic airline.
- Gives a full account of Branson's failed attempt to take over Northern Rock‚ the British bank whose near-collapse in September 2007 was one of the first signs of the present global economic crisis.
Helped by eyewitness accounts of more than 250 people with direct experience of Branson‚ Tom Bower has a uncovered a different tale to the one so eagerly promoted by Virgin's publicists. Here is the full story of Branson: his businesses‚ his friendships‚ his ambition‚ his law-breaking‚ his drug-taking‚ his bullying.
