Dimensions
130 x 197 x 21mm
The Man Who Created the Concept of Lateral Thinking.
Cambridge don turned gamesman, tactician and provocateur, Edward de Bono, whose background is in medicine, psychology and research, travels 200,000 miles a year, cat-napping to defy the date line and earning as much as $30,000 a day effecting a revolution in the way we think.
Lateral thinking is about escaping from established ideas and perceptions, breaking out of the perceptual boxes we make for ourselves, and generating ideas of real moment, unattainable logically perhaps, but perfectly logical in hindsight. Despite his success - he owns four islands and various residences on three continents - de Bono is an enigma to the millions who have read his books and attended his seminars.
Granted exclusive access by de Bono, Piers Dudgeon discovers in him a model for his system: wholly original, free from conceptual clutter, unfettered even by his own unusual intellect (he attended university aged fifteen), deliberately rootless, naturally self-reliant, intimidating but shy, intolerant of fools (especially intelligent ones), but a generous motivator, an unemotional yet hypnotic force, a loner and a man on the move in a world constantly reinventing itself.
