Breeding Innovation and Intellectual Capital

Annamalai University, Department of Business Administration conducted a National level workshop on "Case Study" for faculty members and industrial practioners. Participants from different parts of the country participated in the programme. This book is an outcome of the workshop. Experts trained in leading B- schools conducted the workshop. An assignment was offered for the participants to collect information from industries and their research works constitute a major source for the book. The book on Developing Analytical Skill: Case studies in Management provides 61 cases developed by experts from different management institutes and universities from India and abroad. The cases reflect real life situation from different industrial sectors including services industry.