Many mistakes are made by new stud breeders and in today's climate these can be expensive and ultimately result in a loss of enthusiasm for new breeders. This book explains all aspects of stud breeding, from the decision to establish a sheep stud through to purchasing breeding stock, advertising, promoting and selling stud stock. It shows how to source important information and contains a number of case studies by highly recognised stud breeders that have been involved in stud sheep for generations, detailing their initial beginnings and subsequent development over many years. This book will help new breeders avoid the pitfalls and show how to succeed in what is ultimately a tough, but very rewarding, industry.