Provides the reader with a real-life holistic view of what is actually required to make it happen and deliver successful business growth.
Other books on innovation are written by academics and consultants, people who sit on the side lines and observe. This book is unique in that it is written from the perspective of two professionals who have led, founded and grown multiple businesses over the last 30 years, and so know the practical reality of what works and what doesn't.
Includes case studies of leading organizations, such as: As the book contains contributions from senior leaders in Google, BCG, Google, Hexcel, Johnson Matthey, Kennametal, Naluri, IE University, Amcor, Quaker Houghton, Novartis, CeramTec, Alvarez & Marsal.
