Dimensions
153 x 233 x 28mm
Third Edition.
James Collins and Jerry Porras have examined eighteen exceptional and long-lasting companies, including General Electric, Boeing, Disney, Hewlett-Packard and Procter & Gamble, and compared each with one of its closest but less successful competitors, in order to discover just what has given it the edge over its rivals.
What they found out about success and management styles can be learnt and applied by the vast majority of managers at all levels. The new chapter looks at the implications of the Internet - Built to Flip.
The authors also measure the achievements of these companies against those of less successful competitors to identify what distinguishes the winners from the losers. To outstrip and often outlive the competition, claim Collins and Porras, companies need two basic things - a guiding philosophy and a challenging mission or goal.
The book provides a blueprint for success for companies around the world who can learn from it how to succeed in todays competitive climate, without compromising the ideals of their founders. The new chapter gives a practical "how-to" framework for applying some of the ideas outlined in the first edition.
