This book asks you to pause for a breath, to reflect on the possibility of a more sane, sustainable, humane and ecologically aware society than one which unthinkingly rushes forward in pursuit of limitless economic and technological growth. The authors argue that such a transformation needs to begin in the business community with the central idea being the "ecology of appreciation" - a social system in which the needs, expectations and desires of all society's stakeholders are appreciated, acknowledged and expressed.
