The Triumph of Anita Roddick and The Body Shop.
Anita Roddick is one of the world's most outspoken, controversial and successful businesswomen. This book turns the tables on the way society looks at business and forges a move toward greater corporate responsibility and accountability. It charts the progress of Anita Roddick and her company, The Body Shop, through the last decade. It also looks at the parallel growth of vigilante consumerism and predicts how businesses can evolve in the new millennium.
Ranging from personal issues - such as self-esteem - to wider political issues like the human rights abuses associated with globalisation, Roddick offers her own vision for dealing with the demands of ethical business. She believes we should never underestimate the power of public pressure to create change, from the boycott of Shell in 1995 to the battle of Seattle at the World Trade Organisation Conference in late 1999.
She talks openly about:
- the greed culture of the 90s
- The Body Shop v Shell
- trade not aid: pleasures and pitfalls of trading with indigenous communities
- creating community both within and outside the workplace
- women and business.
