Business Checklist: Marketing And Strategy

Part of the Institute of Management's Business Checklist series of management skills books, written in clear, jargon-free language, reflecting the current thinking and best management practices.

Effective marketing and strategic management are essential factors in building and maintaining successful organisations. The Business Checklists in this book provide best practice guidance on a range of marketing and strategic issues:

- writing business and marketing plans
- carrying out marketing research
- producing a corporate mission
- setting up a customer care programme
- using the Internet for business
- implementing an effective change programme