Dimensions
175 x 171 x 25mm
Doing business with more intelligence and imagination
A follow-up to Peter Fisk's successful book Marketing Genius, which was translated into 19 languages, Business Genius brings the brilliance of Fisk to the basics of smart, profitable business. In it, the renowned author explores a wide range of ideas for doing more intelligent and imaginative business. He covers such topics as delivering sustainable growth; making sense of markets; expanding into new markets; effective branding; high-quality leadership; and delivering exceptional returns to shareholders. Full of new ideas and smart tactics for businesses and managers who are stifled by inertia, Business Genius is a perfect guide for anyone who wants to do business differently--and profitably.
