High-growth, high-return Africa is the most sought after frontier destination for global investment today. But with 54 countries on the continent, even rigorous business plans can run aground on the unique and complex circumstances found within them.
Business in Africa: Corporate Insights takes the reader to the coal face of doing business on the continent, drawing on the experience and insight of people at the leading edge of developments. Introducing the reader to the challenges and peculiarities of operating in Africa, and identifying trends and likely opportunities, this book is an essential tool for everyone who wishes to be part of the remarkable awakening of the African giant.
