Business Models for Dummies by Jim Muehlhausen


ISBN
9781118547618
Published
Released
01 / 07 / 2013
Binding
Paperback
Pages
384
Dimensions
187 x 233 x 23mm

Write a business model? Easy.

Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more.

* Shows you how to define the purpose of a business and its profitability to customers

* Serves as a thorough guide to business modeling techniques

* Helps to ensure that your business has the very best business model possible

If you need to update a business model due to changes in the market or maturation of your company,Business Models For Dummies has you covered.
45.99
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