Dimensions
189 x 233 x 22mm
Whether your company is a one-man operation or a large corporation, creating a great business plan is the first and most vital step to true business success. In fact, a clear, precise, and well-research business plan can be the big difference between finding funds and investors for your venture, or falling flat on your face.
Thankfully, 'Business Plans For Dummies, 2nd Edition' guides wannabe entrepreneurs in the right direction. Updated and revised for today’s businesses, this friendly guide covers every step of business plan creation, from doing the initial market research, to crunching the numbers, to preparing for the competition, including:
- Pinpointing company goals and objectives
- Creating a clear, simple mission statement
- Identifying customers and understanding their needs
- Differentiating your business from the competition
- Understanding budgeting and finances
