How one of the world's most well-known companies does business.
This book tells the story of Sony's growth from a humble operation to a huge multinational with global influence. This book explores the techniques the company uses to stay ahead of the competition and examines the way Sony has expanded into areas outside its traditional expertise - areas such as banking, entertainment, and real estate. With the personal stories of founders and key employees, the book offers an in-depth look at an icon of modern business.
Shu Shin Luh (Taiwan) is a journalist with 'The Asian Wall Street Journal' specialising in business strategies and practices.
