Although such phrases as "You oughta be congratulated" and "Not happy, Jan" are instantly recognisable to Australian consumers, the individuals and industry responsible for them have remained largely anonymous.
But Wait, There's More! is the first detailed history of the Australian advertising industry, exploring its development over the course of the 20th century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals.
By examining the forces and influences underpinning this rise, But Wait,There's More! provides a unique insight into the place of advertising in Australian society, and its often hidden influences on the way we live.
