In 105 years a small and brave Dutch furniture factory has created its own place in the world of international interior design. The Pastoe brand is bold, down to earth, uncomplicated and timeless. Most of their products have a life cycle of over 30 years and some designs even last over 60 years. A refreshing approach in a time when design life cycles are short and fluid. The book presents a rich portfolio of Pastoe furniture and offers inspiration for the next 100 years of Dutch design and the selection for your next interior item at home. A young team is preparing the factory for the next phase of the business. They find new marketing avenues, develop new products, introduce new technologies, discover a new styling, redefine relations with their stakeholders, stumble and struggle on. The new and long journey begins with a plan and the first step. This book bears witness to that journey.
The Pastoe factory produces over 5,000 cabinets per year and many more products from its Dutch design collection. Five members of the Pastoe team; Leanna van Es (customer relations), Paul Remarque (social media and marketing), Corinne Schrauwen (international dealer network), Joost van der Vecht (creative director) and Rudy Stroink (coach) have put together their ideas and thoughts about the new Pastoe and the necessary adaptations to a new era, while keeping in touch with the special heritage of this 105-year-old brand.
