Working Assets Co-founder and successful journalist Peter Barnes details a revolutionary market-based approach to "upgrading" capitalism. He presents an original framework for the future that retains society's common heritage and unique cultural character by creating a `we' sector to counterbalance the current, corrosive `me' sector. Capitalism 3.0 is a remarkable look at a potential future of the economy, one that can retain capitalism's virtues while mitigating its insidious shortcomings. Barnes draws on his personal and professional experience as a successful entrepreneur to offer viable solutions to some of our most pressing economic, environmental, and social concerns.